Shido – Photography for e-commerce and marketplaces
1. Research
Shido identifies as a non‑binary clothing brand that works with sustainable fabrics and materials. Highlighting textures, sizes, and presentation was essential to this project.
2. production
During the shoot, I suggested adding texture to the images so customers could immediately recognize they were looking at a gym towel. At the same time, careful attention was given to color management, since two versions were required: one with a gray background for the e‑commerce site, and another with a pure white background to comply with marketplace standards such as Mercado Libre.
The texture
This is the textured version I suggested, with the intention of conveying both material detail and a sense of physical activity. However, the client preferred a more minimalist approach, opting for a smooth, clean product presentation.
Color
Two versions were required: one with a gray background for the e‑commerce site, and another with a pure white background to comply with marketplace standards such as Mercado Libre.
Perfection
The client wanted their product to appear perfectly rectangular. Since the fabric’s natural texture made this difficult, I solved the issue in post‑production using mesh editing and other advanced Photoshop tools.
3. Results
As a result, the client received the photographs in both background versions—gray for the e‑commerce site and pure white for marketplaces—delivered in high‑resolution and social media formats, as well as compatible versions for any use.
Outcomes
As photographers, we often think with a consumer‑oriented vision, focusing on how the buyer will perceive the product. In this case, however, the client had their own vision. For future projects, it will be necessary to delve deeper into the client’s perspective rather than relying solely on their trust in our expertise, since adjustments can easily multiply.
